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Analysis and scouting
Performance data, assessment of potential and systematic market coverage help us identify opportunities and understand club needs.
FOUNDER AS1 GREECE · PARTNER AND SHAREHOLDER AS1
ProSport and AS1. A shared ambition on a global scale.
The most significant step in my professional journey. The knowledge, relationships and achievements we built in Greece became part of a wider international organisation.
6 FEBRUARY 2026
The development we planned for.
The acquisition of ProSport by AS1 grew from a strategic plan and a vision developed over many years. The first acquisition of a Greek agency in our sector connected more than two decades of expertise with international scale, technology, data and specialist teams.
AS1 invested in our work and in my belief in the potential of Greek players. With greater resources and access, we can keep improving our services and give Greek football a stronger international presence.
ABOUT AS1
Football expertise with international reach.
AS1 is an international group representing football players and coaches. It brings experienced teams across different markets together with career strategy, negotiation, performance analysis and commercial development. Shared resources extend the capabilities of each local team and the opportunities available to each player.
400+players
35+nationalities
30+leagues
Figures from the AS1 presentation, April 2026.
BRUIN CAPITAL
A strong business foundation.
AS1 is backed by Bruin Capital, founded by George Pyne in 2015 with a focus on sports, media, technology and marketing. Experience in building international businesses gives Bruin valuable strategic knowledge, relationships and operational expertise.
Its broader portfolio includes businesses such as Box to Box Films, TGI Sport and Soulsight. That business environment supports the growth ambitions of AS1 and its connection with the wider sports and communications industries.
Explore the Bruin portfolioAS1 TALENT
An international community of talent.
Players and coaches competing at the highest level, alongside a strong generation of Greek internationals.
Bruno FernandesLuis DíazNuno MendesPiero HincapiéGonçalo InácioRúben AmorimKostas TsimikasKonstantinos KoulierakisTasos DouvikasAndreas Tetteh
The AS1 international roster
MY ROLE
Leading in Greece. Contributing across the group.
As Founder of AS1 Greece, a partner and shareholder in AS1, I lead our operations in Greece and contribute to the work of the international group. Connecting markets, building club relationships, scouting and coordinating significant transactions are central to my role.
I bring the experience, expertise and international network built over 26 years to AS1. In turn, I bring greater resources, specialist people and new opportunities for collaboration to Greece and the region. My personal responsibility towards players and clubs remains constant.
INNOVATION IN PRACTICE
Better information. More considered decisions.
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Coordinated support
Experienced professionals work around the player with a shared plan, covering performance, adaptation, reputation and commercial development.
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International access
Knowledge of each local market connects with the relationships and daily communication of our teams around the world.
My vision is to keep raising the quality of our work and to create greater opportunities for the players who place their trust in us.
Visit the official AS1 website