Thessaloniki
Born in Thessaloniki on 25 April.
BIOGRAPHY
Paschalis Tountouris
I was born in Thessaloniki in 1978. After graduating from Anatolia College, I continued my education in the United Kingdom, studying Business Administration and Sports Management. That education gave me a way of thinking that continues to shape my professional decisions.
I started at twenty two, in a market built on personal relationships, trust and consistency. Working with Mike Makaab at Prosport International, across South Africa and Europe, gave me an early understanding of international representation. In 2004, I founded ProSport in Athens.
Education in the United Kingdom
Graduated from Anatolia College. Studied Business Administration at Middlesex and completed postgraduate studies in Sports Management at Luton.
An international beginning
Head of World Football Division at Prosport International, working across South Africa and Europe.
Founding ProSport
We established an agency in Athens with international ambitions and a structured approach to career support.
Football and society
Organised an event against racism in football in Athens.
Karagounis to Fulham
An important chapter in international representation in the Premier League.
Tsimikas to Liverpool
A development path through Greece, Denmark and the Netherlands to the highest level of European football.
Partner in AS1
ProSport joined the international group on 6 February, opening new opportunities for our team and players.
INTERNATIONAL RELATIONSHIPS
Relationships built personally.
Across more than thirty countries, I have developed an extensive network of owners, presidents, sporting directors, coaches and football executives. Direct communication, an understanding of different markets and mutual respect allow us to work with clarity, including on the most demanding transactions.
My work with Knowledge Musona, Bernard Parker, Collins Mbesuma, Nasief Morris and Jonathan Mensah is part of that international journey. Experience in each market informs the way we prepare for the next opportunity.
SELECTED CAREERS
Development through considered decisions.
Every player has different strengths, needs and ambitions. The plan is built around them and develops as the player progresses.
Azzedine Ounahi
Girona → Panathinaikos · 2026
Ounahi returned to Panathinaikos on a permanent transfer with a four year contract on 3 September 2026. The international AS1 team brought together knowledge of the Greek market, relationships with both clubs and careful coordination. The sporting opportunity and the ambitions of the player guided the process.
Kostas Tsimikas
Olympiacos → Esbjerg → Willem II → Olympiacos → Liverpool → Roma
Loans at Esbjerg in 2016 and Willem II in 2017 provided playing time and room to develop. He returned to Olympiacos, joined Liverpool in 2020, renewed his contract in 2023 and moved to Roma on loan in 2025. Each stage introduced different demands and prepared him for the next.
Konstantinos Koulierakis
PAOK → VfL Wolfsburg → AS Roma
From his emergence at PAOK to the Bundesliga in 2024 and Roma in 2026. His development reflects a clear sporting plan, adaptation to demanding environments and consistency in the decisions around his career. I explore the thinking behind this journey in the Blog.
Read the articleTasos Douvikas
Volos → FC Utrecht → Celta Vigo → Como 1907
From Volos to Utrecht in 2021, Celta Vigo in 2023 and Como in 2025. Finishing as a top scorer in the Eredivisie was an important stage in a career that has developed across three major European leagues.
Giorgos Karagounis
Greece → Premier League · Fulham 2012
Working with the captain of Greece and a European champion carried a particular responsibility. His move to Fulham in 2012 gave an outstanding career a further chapter in the Premier League. Karagounis finished his international career with 139 appearances for Greece.
PLAYER DEVELOPMENT
One plan for every part of a career.
We invest in people and new technologies so that each player has access to the expertise and support they need. Sporting progress, wellbeing, commercial development and preparation for life after football belong within the same plan.
01
Sporting development
Specialist coaches and performance professionals work to shared standards and individual goals.
02
Health and wellbeing
Nutritionists, sports psychologists and physiotherapists support performance, adaptation and recovery.
03
Data and technology
Scouting, performance analysis and market intelligence provide a stronger basis for each decision.
04
Reputation and commercial value
Personal identity, content, media training and partnerships that fit the career and character of the athlete.
PLAYER MARKETING
A public profile with substance.
At ProSport, we made marketing part of career strategy early on. The personality of a player, the way they communicate and the partnerships they choose shape their relationship with the public and their commercial opportunities.
We created events and Meet & Greet experiences for Tsimikas, Douvikas and Koulierakis, connecting their careers with supporters, brands and the media. The presentation of the KT21 collection showed how a distinct personal identity can develop into a commercial project of its own.
The initiatives in practice
The event with Tasos Douvikas at Atraktos and the exclusive conversation with Konstantinos Koulierakis brought their mentality and values into focus. The partnership between Kostas Tsimikas and Giant Heart by Novibet, including a Meet & Greet in England, connected his public profile with social initiatives. KT21 included a collection for World Stray Animals Day. Our work in this area covers positioning, content, image rights and the selection of suitable commercial partnerships.
AS1 SPORTS
The next stage of the vision.
The first acquisition of a Greek agency in our sector brought more than twenty years of knowledge, relationships and achievements together with the technology, data and specialist support of AS1. As Founder of AS1 Greece, a partner and shareholder in the group, I lead our operations in Greece and contribute to its international development.
My role and AS1
PUBLIC CONTRIBUTION
The responsibility that comes with football.
In 2008, I organised an event against racism in football in Athens. My service at the National Sports Centres of Thessaloniki and on Thessaloniki City Council added a further dimension to that public contribution. Education for athletes, dual careers and preparation for life after sport remain areas of lasting interest and responsibility.
Photographs from the journey
The quality of a decision becomes clear in the progress that follows. That is where I keep my focus.